Restaurant ROI Calculator

What is your restaurant technology actually costing you?

Enter your numbers below. The calculator runs 11 formulas across 7 input groups and produces conservative, expected, and upside scenarios.

Business

Monthly restaurant revenue

Monthly online revenue

Average order value

Monthly orders

Number of locations

Monthly catering revenue

Monthly delivery marketplace revenue

Current Technology

Owner.com monthly fee

Owner variable % (if flexible)

Website

CRM

Marketing

SEO

SMS

Phone answering

AI tools

Review management

Automation

Catering software

Analytics

Design/creative

Other SaaS

Third-Party Delivery

Monthly marketplace sales

Average marketplace commission %

% that could migrate to direct ordering

Phone

Calls per month

Estimated unanswered/missed calls

% related to orders

Estimated order conversion rate

Average order value

Customer Retention

Customer database size

Current repeat order frequency (days)

Average order value

Campaign response assumption %

Catering

Current catering inquiries/month

Average catering ticket

Close rate %

Estimated additional qualified leads

TMC

TMC implementation fee

TMC monthly management fee

Payment processing delta

Additional integration costs

Results

Current annual technology cost$1,205,988

Current Owner annual cost$7,788

Estimated TMC annual cost$4,788

Potential technology savings$1,201,200

Potential direct-order savings$1,260

Potential recovered phone revenue$5,040

Potential catering revenue$23,040

Potential CRM revenue$2,100

Estimated contribution margin impact$12,576

Estimated first-year benefit$1,205,488

Estimated ROI14545%

Estimated payback period0 mo

Three Scenarios

conservative

$602,744

ROI: 7272%

Payback: 0 mo

expected

$1,205,488

ROI: 14545%

Payback: 0 mo

upside

$1,808,232

ROI: 21817%

Payback: 0 mo

Never describe upside estimates as guaranteed.

Illustrative model only. Actual results depend on restaurant traffic, margins, adoption, operating execution, customer behavior, delivery economics and implementation.